Attention as a resource

From the human point of view, a filter focuses content. But seen in reverse, from the content point of view, a filter focuses human attention. The more content expands, the more focused that attention needs to become. Way back in 1971, Herbert Simon, a Nobel Prize-winning social scientist, observed, “In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.” Simon’s insight is often reduced to “In a world of abundance, the only scarcity is human attention.”

— Kevin Kelly, The Inevitable.

Two quotes for the price of one.