Those who wish for popularity should bear in mind that people do not want generally to be made less foolish or less wicked. What they want is to be told that they are not foolish and not wicked. Now it is only a fool or a liar or both who can tell them this; the masses therefore cannot be expected to like any but fools or liars or both. So when a lady gets photographed, what she wants is not to be made beautiful but to be told that she is beautiful.
— Samuel Butler’s Notebook